At SimplyGram Reviews, we know that businesses everywhere are looking for ways to maximize their reach on social media. Of course, one of the most popular social channels is Instagram. With over 500 million monthly active users, it’s easy to see how marketers and business owners want a piece of that demographic. Below we’ll talk about how you can take full advantage of your company’s Instagram page.
We’re living in a time where active social media users are not just a fad but a way of life. According to Statista, about 76% of internet users have at least one active social media profile. That means that over 560 million people worldwide have at least one social channel at their disposal. That’s not even including the 5-10 billion devices connected to social media platforms like Facebook and Instagram. As I said, it is more than just a trend; people are using social media every day to connect with businesses, family members, friends, celebrities, and anyone else they may be interested in.
Because of this, businesses need to get their names out there on social media. This can be done through organic efforts or paid advertising efforts. As you will see throughout the rest of this article, I lean more towards organic tactics simply because they are less expensive and have a better return on investment over time.
Here are our tips for growing your Instagram follower count:
Optimize the First Three Photos on Your Page
First of all, if you haven’t already done so, you should add a profile picture and cover photo to your Instagram page. This will allow people who are viewing your business’ name/username some idea about what your company may be. In addition, these photos will show up when someone clicks on your business’ username or whenever someone searches for your business.
We found that the first three photos on a page have the most impact because they are seen first and without any other content to distract from them. Because of this, you want to make sure that your profile picture, cover photo, and two photos directly underneath those essential display items look great.
Write an Interesting Bio that Sparkles People’s Interests
Your bio is the next thing people see after your cover photo. Therefore, this part of your page must be filled with content that will spark the interest of potential customers so they click through to learn more about your company.
What you write in your bio can be personal, but it also needs to display exactly what type of business you are and what you do for people or businesses that want to buy your products and services.
Have a Consistent Theme for Your Instagram Posts
One of the best ways to get people interested in what you have going on with your business is consistency. If customers know that every time they check out your page, there will be a post about a specific topic or product, they are more likely to keep coming back to see what you have going on.
Remember: Consistency is key when it comes to getting more followers. Sure, sometimes your customers want a little bit of diversity in their lives, and Instagram feeds – but if every time they visit your page, there’s a post about flowers or fitness, then chances are they will keep scrolling because they know there’s nothing in your bio about flowers or fitness.