The coronavirus pandemic has been a major disruptor of nearly every area of our lives and it is projected to continue for at least another year, and even then leave the world a different place.

For retail businesses that had a robust online marketing and sales platform in place before the pandemic, it has been a great time. Their products and services are easily accessible and sales have been robust. For those companies who did not have a strong online presence, things have not typically gone so well.

Traditional retailers and even those online who did not have the proper focus on their ecommerce and online tools including website, social media marketing and SEO have certainly lost business opportunities. But with money being tight, it can be difficult to decide which online marketing tools to invest in. Perhaps the best, which is also the oldest and least expensive, is email marketing. It has remained popular for decades because of its combination of positive qualities. With the many new upgrades to email marketing it is even more powerful.

Here are a few of the best reasons why email marketing should be your first choice in online marketing.

Email Marketing – Gmail Mail Merge

Your company might have an email marketing strategy, but unless it has been updated using the latest and most powerful email tools like Gmail mail merge, it is likely that you are not getting all that is available from his powerful online marketing tool.

Emails are the most popular form of online communications and the majority of people check their emails several times each day. When they see something of interest, they will open the mail and if it is from a trusted source they will read it through and even follow links inside the email. For companies looking to market their products or services, emails are a very useful tool.

Send Out Millions of Emails Simultaneously

The smartest companies create emails with GMass using Gmail mail merge that allows you to send out all of your emails simultaneously and then track the results in real time. These tools allow you to understand specifically how your campaign is being received and to know if and when mail has been opened. With this information, you can make changes on the fly or modify your campaign based on its effectiveness.

Inform Your Customers

To be most effective, you should not only advertise your products and services, you should also inform the customer about relevant topics that are important to them. For instance, providing them with good information to help them to navigate the world of the coronavirus will ingratiate them to your brand.

Send Newsletters, Catalogs and All Types of Offers

Also, sending catalogs, newsletters and other typically printed communications through emails gives customers and potential customers an ability to view them no matter where they are and on their own schedule. Finally email is a great way to introduce new products and services and to give offers, discounts and loyalty rewards.

If your company is looking to increase sales during the coronavirus pandemic, you have to focus your efforts online. Using tools like GMass for your email marketing will help you catch up with and even surpass your competition.


Written by Meghan Hale, a content writer at Pearl Lemon Leads and editing machine. You’ll find me yelling at my dog to stop barking, whether it be at the neighbours or on a long afternoon walk   

Lauren Sanchez - Author

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